Author Archives: warren

Evaluating Opportunities

Many of us are faced with business opportunities on a regular basis and in our experience, the higher your profile in your profession or industry, the more likely you are to attract these opportunities. Too many times in my career I have pursued multiple opportunities at the same time, reluctant to say ‘NO’ and spreading…

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The Power of Partnerships

In our increasingly more interconnected society, your competition could be in the next street or on the other side of the world. Partnerships are an effective way to maintain a competitive advantage by combining skills and expertise, we can ensure we stay relevant to the needs of our customers  Credibility by Association is a major…

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Why Core Values Matter When Developing a Personal Brand

I used to think core values were pointless. Just words trying to impress a prospect, largely lip service. You know, words like integrity, respect, passion, etc. They seemed like something you felt obligated to do as a business, but I didn’t really understand why. Experience has taught me that core values are the absolutely critical…

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Exceeding Expectations as a Speaker

Like so many industries, the events industry has seen enormous change in recent years, particularly when it comes to audience expectations. Of course, this places more pressure on the shoulders of event organisers but I believe it is the responsibility for all involved to raise their game, especially the speakers. Speakers must do more than…

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