Author Archives: warren

We may not be right for each other, and that’s OK!

Have you ever had people take offence at your marketing before? Or do you write vanilla copy trying to please everyone? I thought I would share a recent experience with you because I feel it is a good reminder for us all. Over the last couple of weeks we have been sharing a free guide…

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Why You Should Care About Clubhouse.

Unless you have been living under a rock you have probably heard of the new kid on the block in the world of social media. Clubhouse is the new app that lets people participate in real time audio conversations, whether it be for learning, sharing ideas & experiences, collaboration and general conversation. The Clubhouse experience…

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Identifying and Approaching Influencers

So following on from my article about ‘Credibility by Association‘ we now hopefully agree that we can bask in the reflective glow of influential people whilst working on our own credibility.  But how do we attract influencers in the first place? Here are a few ideas for you. The term influencer marketing is a form…

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The Law Of Reciprocity

Have you ever experienced the feeling of wanting to do something for someone simply because they have at some point done something for you. Even if they haven’t asked? “We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill Social psychologists call this phenomenon The Law of Reciprocity and…

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Credibility by Association

“You are the average of the 5 people you spend the most time with” – Jim Rohn Credibility by association is the simple premise that we are known by the company we keep. If we are seen rubbing shoulders with highly respected leaders, there is a perception that we too are important. This also works on…

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Building Influence from the Ground Up

You may have heard the phrase “It isn’t what you know , it’s who you know” Personally I prefer a variation on this…  ‘It isn’t what you know, or just who you know, it’s also who knows you!” because broken down this refers to your knowledge, your network and your reputation. But Influence is a broader…

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Have you fallen out of love… with your business?

It is easily done. Hell I have done it myself more than once. Worse than that, I struggled to get the spark back… we just weren’t on the same page anymore… we wanted different things. You may be familiar with the feeling? You know when spending time together is a chore. You are no longer…

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Evaluating Opportunities

Many of us are faced with business opportunities on a regular basis and in our experience, the higher your profile in your profession or industry, the more likely you are to attract these opportunities. Too many times in my career I have pursued multiple opportunities at the same time, reluctant to say ‘NO’ and spreading…

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The Power of Partnerships

In our increasingly more interconnected society, your competition could be in the next street or on the other side of the world. Partnerships are an effective way to maintain a competitive advantage by combining skills and expertise, we can ensure we stay relevant to the needs of our customers  Credibility by Association is a major…

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Why Core Values Matter When Developing a Personal Brand

I used to think core values were pointless. Just words trying to impress a prospect, largely lip service. You know, words like integrity, respect, passion, etc. They seemed like something you felt obligated to do as a business, but I didn’t really understand why. Experience has taught me that core values are the absolutely critical…

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