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Identifying and Approaching Influencers

So following on from my article about ‘Credibility by Association‘ we now hopefully agree that we can bask in the reflective glow of influential people whilst working on our own credibility.  But how do we attract influencers in the first place? Here are a few ideas for you. The term influencer marketing is a form…

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The Law Of Reciprocity

Have you ever experienced the feeling of wanting to do something for someone simply because they have at some point done something for you. Even if they haven’t asked? “We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill Social psychologists call this phenomenon The Law of Reciprocity and…

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Credibility by Association

“You are the average of the 5 people you spend the most time with” – Jim Rohn Credibility by association is the simple premise that we are known by the company we keep. If we are seen rubbing shoulders with highly respected leaders, there is a perception that we too are important. This also works on…

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Building Influence from the Ground Up

You may have heard the phrase “It isn’t what you know , it’s who you know” Personally I prefer a variation on this…  ‘It isn’t what you know, or just who you know, it’s also who knows you!” because broken down this refers to your knowledge, your network and your reputation. But Influence is a broader…

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Have you fallen out of love… with your business?

It is easily done. Hell I have done it myself more than once. Worse than that, I struggled to get the spark back… we just weren’t on the same page anymore… we wanted different things. You may be familiar with the feeling? You know when spending time together is a chore. You are no longer…

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Evaluating Opportunities

Many of us are faced with business opportunities on a regular basis and in our experience, the higher your profile in your profession or industry, the more likely you are to attract these opportunities. Too many times in my career I have pursued multiple opportunities at the same time, reluctant to say ‘NO’ and spreading…

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The Power of Partnerships

In our increasingly more interconnected society, your competition could be in the next street or on the other side of the world. Partnerships are an effective way to maintain a competitive advantage by combining skills and expertise, we can ensure we stay relevant to the needs of our customers  Credibility by Association is a major…

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Why Core Values Matter When Developing a Personal Brand

I used to think core values were pointless. Just words trying to impress a prospect, largely lip service. You know, words like integrity, respect, passion, etc. They seemed like something you felt obligated to do as a business, but I didn’t really understand why. Experience has taught me that core values are the absolutely critical…

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Exceeding Expectations as a Speaker

Like so many industries, the events industry has seen enormous change in recent years, particularly when it comes to audience expectations. Of course, this places more pressure on the shoulders of event organisers but I believe it is the responsibility for all involved to raise their game, especially the speakers. Speakers must do more than…

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The Difference Between Public and Professional Speaking

I was petrified. My hands were sweating, my mouth was dry, and I couldn’t stop moving my feet. I had a piece of paper in my hand with words on that, due to my nervousness, looked like something out of the Matrix. It was the longest 5 minutes of my life. This is all I…

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