23rd July 15:00hrs (BST)
Business has changed, perhaps forever, the new normal is here to say.
Once we emerge from this crisis, how can you reinvent your service/product offerings to survive in the post-coronavirus economy?
To start, let’s admit the obvious disruptions to existing businesses: supply chains are missing a link; company owners have little cash on hand; employees are eager but scared; consumer confidence is low except for staple products and services, and consumer habits have shifted to online-only channels.
Over 90 minutes you will understand the building blocks for developing your expert based business. Whether you want to become a keynote speaker, author or an authority in your field... we will provide you with ideas on how to get started and what the component parts to a thought leaders business look like.
- Get clear on your IDENTITY, where you add value and understand your why.
- You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
- You will start to develop a STRATEGY to take your thought leadership business to market.
- We will look at the CONTENT possibilities open to you which position you as the go-to person in your field.
- You will leave the webinar with a focus on DELIVERY... and the mindset to constantly improve.
- Teach you how to rid your diary of all those freebies and low paying “exposure” keynotes, and
- Give you a CRYSTAL-CLEAR PLAN for sustainable commercial speaking success.
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Your Expert Hosts For This Session
This session is delivered by a pair of Warrens'. Two highly recognised speaking professionals, who have come together to create the Thought Leaders Blueprint, designed to help aspiring speakers hone their craft, whilst helping them to productise and commercialise their knowledge.
Warren Cass is an international keynote speaker and best selling author of 'Influence - How to raise your profile, build your reputation and get noticed'.
With over 15 years experience on stage, Warren has spent the last 16 months mentoring other speakers through Thought Leaders Mastermind, helping them get clear on their identity and proposition. He more recently launched his own boutique speaker agency 'Achievers Speakers' to represent the speakers he is working with to help them develop more commercial opportunities.
Warren Knight is an award-winning keynote speaker, top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer, and coach on Digital Leadership & Digital Transformation and author of Think #Digital First.
With nearly 15 years of stage experience and 30 years running businesses, in the last three years, Warren has created a unique “digital-first” methodology and traveled the world as a keynote speaker and executive trainer sharing his knowledge with experts, business owners, executives and CEOs of corporate organisations.
OUR TRIED AND TESTED PROCESS
Though the IDENTITY module we will help you understand where your knowledge, passion and authority are... and more importantly where your goals and ambitions want to take you. From here we will look to design your personal brand, to perfectly postion you for your audience.
In this section we focus on helping you research you market, build multiple propositions whilst understanding which to prioritise using our Opportunity Matrix. We also show you how to identify the best channels and build your financial model with you so you have clear direction.
Your Go-To-Market strategy will make or break your business. In this section we will take everything we have covered in the previous two, and help you develop your strategy to take ‘you’ to market. We will cover the customer acquisition journey, partnerships, marketing and sales.
As a thought leader you will be known for your ideas, and how you share them. We will help you understand the creative process and organise your thinking around your own methodology which has great explanatory power and commercial advantages. We will also share a number of tools to automate and make light work of creating.
Ultimately you will be known (and paid) for what you deliver. We will help you establish your operational systems, exceed customer expectations, delegate and ultimately help you improve your delivery. From stage craft & speaking skills to writing and delivering online content.