Your Expert Hosts For This Session
This session is delivered by a pair of Warrens'. Two highly recognised speaking professionals, who have come together to create the Thought Leaders Blueprint, designed to help aspiring speakers hone their craft, whilst helping them to productise and commercialise their knowledge.
Warren Cass is an international keynote speaker and best selling author of 'Influence - How to raise your profile, build your reputation and get noticed'.
With over 15 years experience on stage, Warren has spent the last 16 months mentoring other speakers through Thought Leaders Mastermind, helping them get clear on their identity and proposition. He more recently launched his own boutique speaker agency 'Achievers Speakers' to represent the speakers he is working with to help them develop more commercial opportunities.
Warren Knight is an award-winning keynote speaker, top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer, and coach on Digital Leadership & Digital Transformation and author of Think #Digital First.
With nearly 15 years of stage experience and 30 years running businesses, in the last three years, Warren has created a unique “digital-first” methodology and traveled the world as a keynote speaker and executive trainer sharing his knowledge with experts, business owners, executives and CEOs of corporate organisations.
OUR TRIED AND TESTED PROCESS
Though the IDENTITY module we will help you understand where your knowledge, passion and authority are... and more importantly where your goals and ambitions want to take you. From here we will look to design your personal brand, to perfectly postion you for your audience.
In this section we focus on helping you research your audience and clearly understand their needs in order to build your value proposition. We also show you how to identify the best channels to take your business to market.
In this module we help you organise your thinking and create your own methodology which clearly distinguishes you from your competition. A model provides you great explanatory powers which helps your audience preview solutions, giving them confidence to buy.
A thought leadership business has a number of potential propositions you can take to market. In this module we help you identify the potential for the audience you serve, and understand how to take them to market.
We believe that marketing done correctly, removes the need to sell... by the time your prospects speak with you they have already made the decision to work with you. We cover a number of traditional marketing strategies, the creation & amplification of content & digital leadership.