Businesses have become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.
The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss.
In the past companies relied on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.
If we are going to reconnect with old or current customers and find new ones online, having a digital mind-set and the knowledge of what to do first will give you a competitive advantage.
With this in mind, I am really pleased to be delivering my next FREE webinar on this subject.
In HOW TO LEAD IN A DIGITAL WORLD, I will be sharing with you 3 "Small Digital Wins" plus how to plan and promote high-converting content to build brand awareness as a thought leader in your industry that has massive IMPACT online and helps you win new business.