In this session you will learn;

  • Why writing a book is a great idea to establish your expertise
  • All the different publishing options open to you
  • How to leverage the book to drive more opportunity
  • How to promote your book so it reaches your target audience


Next Date TBD - Register Interest to Be Notified When Scheduled

You may have heard the saying 'Everyone has at least one book in them', well that maybe true, but the overwhelming majority of those that get written, get very few readers, fail to serve the purpose of the author or worse still... don't even get published.

Writing a business book takes discipline and time. It's hard work and requires subject matter expertise and a lot of research. But the rewards can be plentiful if done properly.

On this webinar we will explain how to get started and the importance of preparation. We will share several examples on how to make the most of your book, the various publishing options open to you, and the best way to promote it.

You will leave with a better understanding of the overall process, what support is available to you and the confidence to get started.

Learn from two authors (Warren Knight & Warren Cass) about their journey, what it took to become best sellers, how they generated business as a direct result of their books, and what they would do differently now.

Your Hosts For This Session

This session is delivered by a pair of Warrens'. Two highly recognised speaking professionals, who have come together to create the Thought Leaders Blueprint, designed to help aspiring speakers hone their craft, whilst helping them to productise and commercialise their knowledge.

More recently They have created their own independent publishing imprint and work specifically with authors who want to make their books count.

Warren Cass

Warren Cass is an international keynote speaker and best selling author of 'Influence - How to raise your profile, build your reputation and get noticed'. which was a finalist in the Business Book awards 2017.

For the last couple of years he has been a judge at the Business Book Awards and advised dozens of authors on how to leverage their books.

With over 15 years experience on stage, Warren has spent the last 16 months mentoring other speakers through Thought Leaders Mastermind, helping them get clear on their identity and proposition. He more recently launched his own boutique speaker agency 'Achievers Speakers' to represent the speakers he is working with to help them develop more commercial opportunities.

Warren Knight

Warren Knight is an award-winning keynote speaker, top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer, and coach on Digital Leadership & Digital Transformation and author of Think #Digital First.

With nearly 15 years of stage experience and 30 years running businesses, in the last three years, Warren has created a unique “digital-first” methodology and traveled the world as a keynote speaker and executive trainer sharing his knowledge with experts, business owners, executives and CEOs of corporate organisations.


This webinar is for anyone who  is considering, or has started writing their book, and want to understand the best approach and make the most of the opportunity.

  • Consultants who already have expertise but would like to be more recognised for it.
  • Authors who would like to create more opportunities to capitalise on their work.
  • Business owners who want to raise their profile and share their expertise.
  • Existing speakers who want to up their game and get booked more often.
  • Knowledge professionals who want to elevate their business.
  • Coaches who want to develop their own methodology and be 'known' for it.